Social Media Content Tips for Small Business Success
Why post? What to post? When and where to post?
Brystal McKee speaking at the Leander Chamber of Commerce monthly luncheon, photo by Esmeralda from Portrait Design by Esmeralda.
This week, I had the opportunity to speak at the Leander Chamber of Commerce monthly luncheon alongside some other talented marketing mavericks. We were invited to share practical advice and tools that small businesses could use to make their marketing feel less overwhelming and more effective, for me that meant simplifying how to show up on social media authentically as a small business.
Because let’s be honest, if you’re a small business owner, social media probably feels like one more thing on your never-ending to-do list. You want to connect with your audience. But between running the day-to-day of your business and trying to keep up with changing platforms and trends, it can be hard to know where to even begin.
In my talk, I broke it down into three simple questions: Why post? What to post? When and where to post?
Why Post?
Social media isn’t about going viral. It’s about building trust and staying top of mind with your customers. I encourage small businesses to think of social media as modern-day word-of-mouth. Each post is an opportunity to:
Confirm who you are and what you do
Connect with your audience through stories and relevance
Convert followers into loyal customers by guiding them toward action
What to Post?
When you’re stuck staring at a blank screen wondering what to share, go back to this simple rule: Educate. Entertain. Engage.
Educate to build authority with helpful tips and insights
Entertain with relatable or delightful content
Engage to spark conversations and learn from your audience
Not every post needs to sell something. But every post should support your overall marketing goals.
When and Where to Post?
The pressure to be everywhere, every day? That’s not sustainable. Start with one or two platforms where your audience is most active. Aim for 3–4 quality posts per week.
Think of your content like a show schedule: rotate themes, reuse formats, and stay consistent. The algorithm rewards rhythm—but more importantly, so does your audience.
Why I Love Working with Leander Businesses
What made this event even more special was the setting. Leander is one of the fastest-growing cities in Texas, and the energy in the room reflected that. The small business community here is smart, scrappy, and ready to scale.
The Leander Chamber of Commerce is doing an incredible job at meeting that moment:
Over 42.6K annual website visits
89.1K annual newsletter reach
A social media audience of 19.3K+ followers (with 12% annual growth!)
And 79K+ directory referrals a year
That kind of digital visibility is exactly what small businesses need. And it speaks to the potential for local entrepreneurs to grow their online presence alongside the growth of this community.
Closing Thoughts
When you break it down, social media doesn’t have to be complicated. You don’t need to post every day. You just need to post with purpose.
If you’re looking for a place to start, grab my free June 2025 Social Media Calendar Template. And if you ever need a partner to help you turn your ideas into a strategy you can actually stick to, that’s where I come in.
Here’s to growing our businesses, supporting each other, and showing up on purpose—together.
A Special Thanks to Esmeralda
This event recap wouldn’t have been possible without the support of Esmeralda from Portrait Design by Esmeralda. As an award-winning photographer and active Chamber membership ambassador, she continues to be an incredible resource for local businesses.
She not only captured images of all the new Chamber members but also took the photos of me on stage as well as some great new headshots for my own social media content. Her own social media posts are such a strong example of what it looks like to build a brand with authenticity and consistency. You can follow her here on Instagram and Facebook.
I love working with her, and it’s even better when we get to support each other as two local business owners growing together.
