Welcoming Aralyn Vasquez to McKee Media

Meet Aralyn Vasquez: Digital Marketing Coordinator at McKee Media

As McKee Media continues to grow, so does the team behind the strategy, content, and data-driven marketing campaigns we build for our clients across Austin and beyond. We're excited to welcome Aralyn Vasquez to the team as our Digital Marketing Coordinator, a role built around performance, reporting, and making sure every client's marketing investment is working as hard as it possibly can.

Aralyn brings a strong foundation in marketing and advertising, hands-on communications experience, and a genuine curiosity about what makes a campaign perform. Her role sits at the intersection of paid media management, marketing analytics, and digital strategy, looking beyond what we create to understand how it's performing and where there's room to make it perform even better.

From San Antonio to Austin

Originally from San Antonio, Aralyn moved to Austin for college and has called the city home ever since. She earned her undergraduate degree in Business Marketing, with a minor in Professional Sales and Development, from the University of Texas at Austin, then stayed on at UT to earn her master's degree in Advertising.

 Along the way, she gained real-world marketing and communications experience with UT's Office of Marketing and Communications and UnlockMLS/Austin Board of REALTORS®. That combination of education and hands-on experience gave her a strong understanding of both sides of marketing: the creative work that connects with an audience, and the data that tells you whether it's actually working.

Connecting the Data to the Bigger Picture

There are a lot of numbers behind any digital marketing campaign, and Aralyn helps us make sense of them.

 She supports the execution and ongoing management of paid campaigns across platforms including Google Ads and Meta Ads, monitoring performance, budgets, audiences, and creative to identify what's working and where adjustments can improve results. She also manages the reporting and analytics behind our client work, pulling data from GA4, Meta, and Google Ads and turning it into clear, useful insight.

 Rather than reporting numbers for their own sake, Aralyn works hard to study the data and make sure every client is seeing the strongest possible return on their marketing investment. That means answering the questions that matter: Is the campaign reaching the right people? What content is getting their attention? Where are people taking action? And where could a client's budget be working harder?

What Aralyn Brings to Our Clients

One of the biggest advantages of having Aralyn on the team is having someone dedicated to looking across the entire digital marketing ecosystem, rather than evaluating every channel in isolation. 

A social post, email campaign, website update, and paid ad may all live on different platforms, but they should all be working toward the same goal. Aralyn helps us keep those pieces connected, watching performance across paid media, organic social, email, and web to spot trends that inform the bigger strategy, and surfacing opportunities to shift budget, adjust targeting, test new creative, or change course the moment the data says something isn't working the way it should. 

For our clients, that means clearer visibility into how their marketing is performing, more informed decisions, and a team that keeps learning from the work instead of just putting it out into the world and moving on.

Beyond the Office

When she isn't digging into campaign performance or building a report, you'll probably find Aralyn at a concert, trying a new matcha spot around Austin, baking something in the kitchen, or spending time with her dog. 

Her curiosity, attention to detail, and willingness to dig a little deeper make her a natural fit for how we work at McKee Media. As our client roster and digital capabilities continue to grow, having Aralyn on the team gives us another layer of insight behind every campaign, and helps make sure creativity and strategy are always backed by results. 

We're excited to have her on the McKee Media team, and we can't wait for our clients to see the difference she makes.